Archive for February 28th, 2010
IDEAS Making Of Base21-Siemens VIP Center
The Siemens Corporation engaged IDEAS to create the guest experience for Base21 the Siemens VIP Center located at Spaceship Earth in Epcot, at the Walt Disney World Resort®. IDEAS developed and executed the guest experience concepts focusing on the visitor experience with specific emphasis on attracting Siemens employees and their families and encouraging regular use of the facility for Siemens clients as a business closer. Specific attention was given to way finding, interior design, interactive design, media development, light and sound effects, and displays to highlight the key messages of their various operating companies that make up the world of Siemens.